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Originally patented as a gas device, Guinn later adapted his design to use the same petrol-based mechanisms as the Bell models. Intended to display advertising to retail customers, the Counter Cigar Lighter is the first of several commercial-use lighter designs patented by Guinn. The Sir Walter Raleigh Tobacco lighter is an example of a different advertising variation factory-tailored by Guinn for the Brown & Williamson Tobacco Corporation.